Wie wir Dinge verstehen: Unser Markenglossar.

Wissensdatenbank & Inspiration.

Warum ein Markenglossar? Die professionelle Markenberatung ist eine relativ neue Disziplin und dementsprechend gibt es bisher kaum Standards. Das spiegelt sich vor allem in den entsprechenden Fachbegriffen unserer Branche wieder. Täglich entstehen neue und bestehende werden von jedem Beratungsunternehmen individuell interpretiert. Tatsächlich existieren einheitliche Definitionen nur teilweise. Wir bei Gebhardt & Partner haben uns auf die Fahne geschrieben, unseren Kunden und Ihnen das komplexe Thema Marke verständlich zu machen. Deshalb haben wir hier die wichtigsten Begriffe und wie wir sie verstehen aufgeführt. So können Sie mit uns und wir mit Ihnen auf Augenhöhe reden, anstatt aneinander vorbei. Denn wir wollen Sie nicht mit Fachbegriffen beeindrucken, sondern Ihre Marke und Ihre Bedürfnisse bestmöglich verstehen.


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